Bitsie will be live tweeting during Grimm tonight – if you can come join the fun!
A little bit of intra-Olympics promotion coupled with a splashier, temporary Monday time slot led NBC’s Grimm to its second-highest demo rating ever, trailing only the series’ October 2011 launch. Grimm opened Season 2 with a 2.0 rating in the 18-49 demo, up 25 percent from its freshman finale (which aired on a Friday). Its 5.7 million total viewers, meanwhile, represents the show’s largest audience since Jan. 20. The NBC drama’s series premiere last fall played to 6.5 million viewers while scoring a 2.1 rating.
Set the DVR – Bitsie is going to be a guest on Attack of the Show on G4 Monday!
NBC is getting into the second screen game with a new interaction companion ebook for its hit drama, Grimm.
Grimm: The Essential Guide will give fans entrée to exclusive “behind-the-scenes” content, including concept art, 3D renderings and video clips. The eBook will also offer a season 1 recap and a teaser trailer for season 2, including the introduction of a terrifying new creature.
NBC Publishing hopes that the ebook won’t just provide a supplement to the show, but will create an “entirely new ‘second-screen’ experience.” The company hopes to pave the way for television interactivity, and “bridge the gap between fan and screen.”
The Grimm interactive companion follows a growing trend of second screen ebooks. Last month, TNT launched a free interactive book through Apple’s iBookstore to accompany the fourth season of Leverage. According to the show’s executive producer and director, Dean Devlin, TNT is hoping to publish iBook companions for every season thus far.
Unlike the Leverage content, “GRIMM: THE ESSENTIAL GUIDE” will soon be made available for Amazon’s Kindle Fire and Barnes & Noble’s NOOK Tablet. Those versions will not be enhanced like the iPad’s version launching on Tuesday, but they will be free and will grant access to more viewers